WHY IS CONTENT REALLY KING?
03
March
2015

As the phrase “Content is king” continues to make its epic and ever reoccurring journey through the ‘must use this buzz phrase in a marketing meeting’, often confidently followed by ‘move away from a push strategy and develop a pull strategy’ – ever wondered what it all means?

Well if you have wondered why, and it’s completely ok if you have, then this post is for you.

As a quick snapshot, this post consists of:

Six definitions of what ‘content marketing’ is
Examples of what content marketing looks like along with an explanation of paid, owned and earned media touch-points
Infographic that details how content marketing is different to traditional publicity
Infographic showing why search engine optimisation is part and parcel of a successful content marketing strategy
Final thoughts

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