As the phrase “Content is king” continues to make its epic and ever reoccurring journey through the ‘must use this buzz phrase in a marketing meeting’, often confidently followed by ‘move away from a push strategy and develop a pull strategy’ – ever wondered what it all means?
Well if you have wondered why, and it’s completely ok if you have, then this post is for you.
As a quick snapshot, this post consists of:
Six definitions of what ‘content marketing’ is
Examples of what content marketing looks like along with an explanation of paid, owned and earned media touch-points
Infographic that details how content marketing is different to traditional publicity
Infographic showing why search engine optimisation is part and parcel of a successful content marketing strategy